Huawei has filed two trademark applications at the European Union Intellectual Property Office (EUIPO). The trademarks are “Cine-Lens” and “Camera Matrix” and from the name, it is obvious they are camera-related.
The trademark applications were filed yesterday, July 17, and filed under class 9. The trademark application for “Cine-Lens” says it falls under “cinematographic” and “cameras” for smartphones while “Camera Matrix” falls under “optical lenses” for smartphones.
If we had to take a guess, we would say Cine-Lens is a camera feature similar to the LG V40 ThinQ‘s Cine Shot. Cine Shot allows you to create cinemagraphs with the phone’s cameras.
For those who don’t know what a cinemagraph is, it is a sort of still photo with certain parts moving. For example, you can have a cinemagraph where the steam from a steam-engine is flowing out but the train is static. Below is an example of a cinemagraph.
We think Cine-Lens is Huawei’s version of the feature. Cinemagraphs are actually not new. The Lumia 920 and Lumia 820 can shoot cinemagraphs. The Moto Z3 Play can do so too.
For “Camera Matrix”, we believe Huawei is trademarking its square-housing camera arrangement. Nothing more, nothing less.
If our guess is correct, Cine-Lens should launch with future Huawei devices, maybe even the Mate 30 series. It should also be available to older devices too via a software update.